One Smooth Move at a Time.

Men's mental health, prostate cancer, suicide prevention – we're tackling them head-on, and it's all possible because of your support.

We have committed to donating $1 from every order to men's mental health. Our mission is to keep helping men live happier, healthier and longer lives.

We’re 100% Australian owned and made with the finest superfood ingredients sourced globally.

We are a proud partner of Ecologi. We understand our footprint as a business, and we want to positively address the climate crisis, with every single order.

a bit more.

At ruff, we're more than a skincare brand; we're a revolution in motion.

Hailing from Melbourne, we've flipped the script on men's grooming.

With three years of chemistry, trials, and top-tier tinkering, we've bottled up a blend that's your perfect grooming companion.

Why the name, you wonder?

ruff's all about us Aussie lads staying smooth, even when life throws the rough bits our way. We’ve got our edges, no denying that, but we always keep it cool, maintaining that laid-back, no-worries vibe.

That’s what we're all about.